Our Brand Journey
Dear Glow Family,
It was just over 4 years ago, as we sat drinking wine and sheet masking, that we came up with the idea to start the first natural K-beauty destination. We pooled our savings together and launched Glow Recipe in the winter of 2014. The first batch of orders were mostly from friends and family, and we shipped products and hand wrote thank you cards for every order.
Since then it’s been a whirlwind journey and we’ve loved growing this together with you. In line with our beliefs that the act of caring for your skin is so much more than product itself, we introduced new concepts like 7 Skin Method, splash masks, and glass skin and were completely blown away by your response. Your feedback told us our passion for clean, quality skincare and an educational approach to beauty was the right direction. You cheered us on through a Shark Tank appearance, partnering with Sephora on their first K-beauty animation, our first QVC segment, bi-coastal popups, a warehouse move, and many more. We’re proud of what GlowRecipe.com has become today thanks to your support — a meticulously hand-picked curation of clean, gentle skin-care, filled with K-beauty brands that the Glow Recipe team has worked alongside for years.
We launched our namesake brand Glow Recipe Skincare in 2017 as part of our continued mission to provide sensorial, innovative skin-care to make your routine effective, easy and unapologetically fun. We were one of the first to use watermelon in skin-care and you guys helped make Glow Recipe Watermelon Glow Sleeping Mask one of the most liked skin-care products in the history of Sephora.com.
Recently, we’ve been hearing that you want to see even more from Glow Recipe Skincare — more products and more tutorials. With this groundswell of demand, we recognized this is a critical time for us to shape the future of Glow Recipe. Starting July 1, we will no longer be curating K-beauty brands. Until then, we want to make sure you’re able to get your hands on your favorite products, so we’ll be offering some of your beloved brands with significant discounts. Our Glow Miles program will be continuing and you’ll be able to redeem and accumulate points on all your purchases.
With this evolution, our team is better able to bring you next-generation product innovation and skincare education, continue to create disruptive online and offline experiences, and expand internationally to more countries (we hear you!). We can’t wait for you all to experience the new skincare launches that we’ve spent months and even years perfecting. We’re also excited to be sharing even more content and tutorials that will serve to make your skin-care routine more fun, easy, and approachable.
We’re incredibly grateful for the partnerships with the curated brands and so proud of the some of the brands we’ve incubated over the years. Our strong relationships and collaborations have been critical to our growth and also for the brands to enter into the global market. We are excited to see them continue to grow and flourish in the US, and for you to continue to have access to them, so we have connected many of them to retailers here.
We’re still in the early stages of our journey to help everyone glow with skin-care — and beyond. Nothing makes us happier than to see Glow Recipe Skincare in your shelfies, or hearing that our skin-care tips have changed your routine for the better. We’re honored to be part of your daily self-care rituals, in what we hope are the most pampering, relaxing moments of your day. Thanks for being a part of our story and here’s to the many more exciting chapters to come.
P.S. Join us on our Instagram today, June 10, at 4pm EST where we’ll go live to answer your questions. You can also shop our Glow All Out sale here.
